Event Sponsorships

Sponsored by Driverge Vehicle Innovations.

Help attendees stay focused on you! Company logo will be featured in high traffic locations while printed at top of directional/way finding signage around the center. Your company logo will be printed on 4 – 6 directional signs.

Sponsored by Legend

Aisle signs are strategically placed above exhibit hall aisles, making them easy to see from a distance. Attendees rely on these signs to find their way around the expo hall. This ensures your logo and branding are consistently in front of thousands of decision-makers.

Sponsored by Merchants Fleet.

Each session room sign with the day’s agenda for that room will feature the sponsor’s company logo at the top. This is a great way to get your brand in front of attendees at all times while also keeping them informed of the day’s schedule. Helpful and practical!

Become a part of the show! Sponsor Tuesday’s General Session to get in front of attendees looking to bolster their fleet operations.

Additional benefits:

• Company name/logo on I&E website event listings
• Company name/logo in Mobile App event listings
• Company representative may give remarks/welcome/introduce speaker: Company may include a short video, non-sales oriented, during welcome remarks. Video must be submitted to NAFA 3 weeks prior to the conference for final approval; Remarks and video not to exceed 10 minutes
• Ability to include a seat drop, produced at sponsors expense
• Exhibitor Directory/Floorplan Silver Upgrade
• Conference tote bag insert (1), to be provided by sponsor
• Sponsor may choose between Podium Branding or Stage Signage of their choosing
• Post-Show Attendee Mailing List

Begin the last day with your company in front of everyone! Sponsor the closing general session to get one last main stage feature in before attendees go on with their final day in Cleveland.

Additional benefits:

• Company name/logo on I&E website event listings
• Company name/logo in Mobile App event listings
• Company representative may give remarks/welcome/introduce speaker: Company may include a short video, non-sales oriented, during welcome remarks. Video must be submitted to NAFA 3 weeks prior to the conference for final approval; Remarks and video not to exceed 5 minutes
• Ability to include a seat drop, produced at sponsors expense
• Exhibitor Directory/Floorplan Silver Upgrade
• Conference tote bag insert (1), to be provided by sponsor
• Sponsor may choose between Podium Branding or Stage Signage of their choosing
• Post-Show Attendee Mailing List

New for 2026! Make an impact by providing lunch to The Outdoor Ride and Drive attendees. The Outdoor Ride & Drive is moving to Monday and will be over our lunch period for that day. Your company name and logo would be front and center as the sole sponsor the lunch! Lunch will be served in the atrium adjacent to the outdoor vehicle area. Attendees will be able to pop in and out of the building to participate with the vehicles and grab a bite all thanks to you. Additionally, as the sponsor of this lunch, you’ll be able to brand a large digital screen located in the atrium with your company message!

Additional benefits:

• Thank you, signage, indicating you as the exclusive sponsor of the Monday lunch event
• Branded large digital sign in the Atrium where lunch will be served
• Two complimentary full-conference registrations
• Exhibitor Director/Floorplan Silver Upgrade
• Conference tote bag insert (1), to be provided by sponsor
• Company name/logo listed on I&E website and mobile app event listings
• Pre- or post-show e-Blast (1)

Ensure attendees are fueled up for the afternoon with fresh popcorn! You’ll be the talk of the afternoon with an enticing snack option including different flavor toppings. Location of break will be at several places on the show floor.

• Company Branded Popcorn Bags
• Option for sponsor to provide branded giveaways, at sponsor’s expense
• Directional signage to popcorn areas featuring sponsor company name and logo
• Company name/logo on I&E website where Popcorn Break is listed
• Company name/logo in Mobile App on Popcorn Break listings
• Conference tote bag insert (1), to be provided by sponsor

This sponsorship opportunity allows your company to host a dedicated Supplier User Group Meeting with your existing clients while you are already together at I&E. Offered as a half-day or full-day session, it gives you structured time on the calendar to meet face-to-face with current customers, away from the business of the expo floor. By sponsoring this meeting at I&E, you create a focused environment to strengthen relationships, deepen account engagement, and ensure your offerings remain aligned with your clients’ fleet management needs.

During the meeting, you can:

• Discuss how your solutions are performing in their fleets
• Gather feedback on service, features, and support
• Share your product roadmap and upcoming enhancements
• Explore new opportunities to add value to their operations

Included in your sponsorship package:

• Timing: Sunday, April 12, 2026
• Full Day (9:00 a.m. – 4:00 p.m.), Half Day AM (9:00 a.m. – 12:00 p.m.), Half Day PM (1:00 – 4:00 p.m.)
• AV: Large TV Monitor on Stand with HDMI Hook-up and Podium. The option to purchase additional AV, if required, is available through the I&E AV Provider, Three Rivers
• F&B: at sponsor’s expense
• Invite only sessions for current customers
• Companies will be responsible for sending invites to their database of existing customers
• Listed on the agenda and website as “Supplier User Group Sessions by Invite Only”

Sponsored by RTA: The Fleet Success Company.

Kick off the show’s festivities and help set the tone for the conference. As the first event of the show, this happy hour is a great place for attendees to begin their networking while having a little Cleveland-inspired fun. Hosted bar and hors d’oeuvre provided.

Additional benefits:

• Company name/logo on I&E website – all event listings
• Company name/logo in Mobile App – all event listings
• Sponsor can create information table and/or include marketing signage.

Sponsored by Holman

Get your company’s exposure off to a quick start by sponsoring the opening general session. This session will include the opening remarks from NAFA’s President, the CAFM Achievement Ceremony, the 100 Best Fleets Awards kick off, and a State of the Industry presentation.

• Company name/logo on I&E website event listings
• Company name/logo in Mobile App event listings
• Company representative may give remarks/welcome/introduce speaker: Company may include a short video, non-sales oriented, during welcome remarks. Video must be submitted to NAFA 3 weeks prior to the conference for final approval; Remarks and video not to exceed 10 minutes
• Ability to include a seat drop, produced at sponsors expense
• Exhibitor Directory/Floorplan Silver Upgrade
• Conference tote bag insert (1), to be provided by sponsor
• Sponsor may choose between Podium Branding or Stage Signage of their choosing
• Post-Show Attendee Mailing List

Sponsored by Voyager Mastercard

Kick off Tuesday night’s festivities with an hour of food, friends, and fun. Attendees will gather for an evening with hors d’oeuvres, drinks, and some customized experiences to give your company a full brand experience at the show.

Additional benefits:

• Company name/logo on I&E website – all event listings
• Company name/logo in Mobile App – all event listings
• Sponsor can create information table and/or include marketing signage.

Sponsored by Merchants Fleet.

Offer exhibit hall visitors an afternoon sweet treat while making their final exhibit hall rounds for the day. Location of break will be at several places on the show floor.

• Company branded napkins
• Company branded ice cream cups OR ice cream cone paper wrapper
• Option for sponsor to provide branded giveaways (ice cream scoop or something else on theme) at sponsor’s expense
• Directional signage to ice cream social area featuring sponsor company name and logo
• Company name/logo on I&E website where ice cream social is listed
• Company name/logo in Mobile App on ice cream social listings
• Conference tote bag insert (1), to be provided by sponsor

Tuesday Expo Hall Lunch sponsored by American Honda Motor Co.; Wednesday Expo Hall Lunch sponsored by Hyundai Motor America.

Keep everyone fed and engaged before/during/after they drop by your booth! NAFA will arrange for a hot lunch for everyone in the hall on Tuesday or Wednesday during expo hall hours. Location of the lunches will be in the networking areas indicated on the floorplan.

• Company name/logo on I&E website on all lunch listings
• Company name/logo in Mobile App on all lunch listings
• Company name/logo on onsite signage on all lunch listings and Thank You Sponsor banner, placed in a high traffic location
• Conference tote bag insert (1), to be provided by sponsor
• Pre- or post-show e-blast (1)
• Exhibitor directory/floorplan upgrade gold package

What better way to reach fleet professionals throughout the conference than while they access the I&E app. This digital show guide is the attendees’ best friend as it includes all session, expo and networking details. The app will load the sponsor’s custom splash page that comes up each time the app is opened.

• Company to provide advertisement graphic

Sponsored by IntelliShift and KeyTrak.

Advertise with a banner at the bottom of the mobile app pages where conference attendees will see your brand while looking for their next session, expo hall directions, or networking opportunity. The banners will display in random rotation between sponsors.

• Company to provide advertisement graphic

Your ad or message will be the only company to advertise in this most demanded piece of literature produced. This pocket-size booklet lists all times and rooms for all sessions and networking events in one handy, easy-to-carry piece. Placed into every conference bag and left on the registration counters for easy pick-up, the pocket guide is the essential conference quick reference information source. Sponsor’s ad placement is full back cover and similar size inside location.

2026 Pre-Conference Topics: Asset Management and Sustainability

Help the attendees maximize their learning! Two pre-conference workshops will be held on the afternoon of Sunday, April 12. There is one sponsor per program with the sponsor to select their program on a first-come first-serve basis. Each sponsor will be featured as a joint sponsor of the attendee networking break available to all pre-conference participants.

• Company name/logo on signage outside the session room
• Company name/logo on signage included with coffee break
• Company name/logo on I&E website with all pre-conference listings
• Company name/logo in Mobile App with all pre-conference listings
• Ability for company to introduce presenters during the sponsor’s selected program
• Ability for company to provide a seat drop for session attendees
• Exhibitor Directory/Floorplan Silver Upgrade
• Use of pre- and post-show attendee mailing list for the pre-conference program registrants only

This premium charging solution for events provides a seamless attendee experience that works with all major mobile phone types and does not require a credit card or mobile app download. Attendees use the kiosk to borrow a fully charged power bank for free and charge on the go!

Includes:

• 36 individual fast charging portable power banks per kiosk (72 in total)
• Compatible with Micro USB, USB Type-C, and Apple Lightning
• 24” Touch Screen Display w/ Digital Branding
• Custom Branded Portable Chargers
• Custom Branded Kiosk Wrap

Number of Kiosks: Two (2)
Location(s): TBD

*Sponsor will work with NAFA on strategically placing the stations to maximize attendee exposure.

Sold: Hilton, sponsored by Motive; Marriott, sponsored by Merchants Fleet; Westin, sponsored by Fleetio.

Welcome I&E attendees with the first message fleet managers see at hotel check-in. Put your company’s logo or custom message on a branded full-color hotel room key. The package includes key cards for each hotel in the NAFA Institute & Expo Block, all artwork, set up and printing.

Put your sales material or publication directly inside the hotel room door of NAFA I&E attendees! Available for distribution on either Monday or Tuesday night, this sponsorship includes delivery to all attendees staying at the Headquarter hotel. Material must be flat to fit under the hotel room’s doors.  Other hotels available at additional cost. Price is item/per night.

Provide attendees with a travel-friendly giveaway at registration. NAFA will provide small hand sanitizers with your company’s logo in bins at or near the registration area for attendees to grab as needed. Everyone can carry your logo around and thank-you for keeping them germ-free.

Keep attendees hydrated! NAFA will work with the convention center to place water stations in high traffic locations for attendees to stop and rehydrate. The water stations will recognize the sponsor with branding at each station. Water station locations can include the expo hall, outside session rooms, and convention center hallways.

• Ability for sponsor to provide reusable water bottles at sponsor’s expense
• Company name/logo on the I&E mobile app where water station information is accessible
• Exhibitor Directory/Floorplan Silver Upgrade
• Pre and Post Show Attendee list (Name, Title, Company Only)

Get your message in front of the attendees as they arrive at the Show. A bag stuffer puts your sales material, promotional item, business card, attendee gift, special offer, or invitation in the hands of every attendee upon registration check-in. Attendees are looking to remember your brand in a fun and creative way, so don’t be afraid to step out of the box with your giveaway! (Materials must arrive by the Advanced Warehouse Deadline, to be provided by Shepard with notice.)

Sponsored by American Honda Motor Co.

Have your logo, along with the NAFA logo, walk around the convention center, hotels and even the airport! Branded with your company or product logo on one side, and the NAFA logo on the other, this bag is distributed to attendees at registration.

• Exhibitor Directory/Floorplan Silver Upgrade
• Pre and Post Show Attendee list (Name, Title, Company Only)
• Pre or Post Show Attendee Mailing list
• Conference tote bag insert

Sponsored by Samsara

Hang your message right around the attendee’s neck! This sponsorship allows you to include your company’s message on the back of the badge holder insert. Sponsor responsible for design. Add the official I&E lanyard to create a full branding package. Lanyards are distributed with the badges at registration, NAFA will handle printing and shipping for both items.