Brand Sponsorships

Maximize your presence throughout the conference with sponsorships that keep your company visible across high-traffic attendee touchpoints.

For more information, contact 630-434-7779 or sales@nafa.org.

Opportunities

Ride & Drive Lunch (Monday)

1 Available, $15,000

Fuel attendees as they experience the Outdoor Ride & Drive by sponsoring Monday’s lunch, positioning your brand at one of I&E’s most interactive and highly attended experiences. Your company name and logo would be front and center as the sole sponsor the lunch.

• Company name/logo on I&E website where the event is listed
• Company name/logo in Mobile App where the event is listed
• Company logo included on Sponsor Thank You banner, located in high traffic area onsite
• Recognition as a sponsor in general session walk-in slides
• Mention of sponsor in marketing materials, when possible
• Sponsor recognition placard for sponsor’s exhibit booth
• Thank you and directional signage indicating you as the exclusive sponsor of the Monday lunch event
• Exhibitor Directory Silver Upgrade
• Conference tote bag insert (1), provided by sponsor
• Pre- or post-show eBlast (1)
• Push notification at the start of lunch with a mention of the lunch sponsor

Ride & Drive and Indoor EV Test Track Lounge

1 Available, $15,000

• • Hospitality lounge on the Expo floor for the EV Test Track, includes the waiver signing table
  • Branding notating sponsorship including signage with sponsor logo
  • Six-foot table for sponsor display in the lounge/check-in area

Expo Hall Lunch (Tuesday and Wednesday)

1 Available each day, $14,000 each

Keep everyone fed and engaged before/during/after they drop by your booth! NAFA will arrange for a hot lunch for everyone in the hall on Tuesday or Wednesday during expo hall hours.

• Company name/logo on I&E website on all lunch listings
• Company name/logo in Mobile App on all lunch listings
• Company name/logo on onsite signage for all lunch listings
• Company logo included on Sponsor Thank You banner, located in high traffic area onsite
• Recognition as a sponsor in general session walk-in slides
• Mention of sponsor in marketing materials, when possible
• Sponsor recognition placard for sponsor’s exhibit booth
• Push notification at the start of lunch with a mention of the lunch sponsor
• Branding at lunch service including tent cards in the seating area and buffets
• Pre- or post-show eBlast (1)
• 2 All Access Registrations, 2 Discounted All Access Registrations at $325 each, 2 Expo Hall Only Registrations

Ice Cream Break in Expo Hall

2 Available, Tuesday or Wednesday, $8,000 each

Offer exhibit hall attendees an afternoon sweet treat while making their final exhibit hall rounds for the day.

• Company name/logo on I&E website where the event is listed
• Company name/logo in Mobile App where the event is listed
• Company logo included on Sponsor Thank You banner, located in high traffic area onsite
• Mention of sponsor in marketing materials, when possible
• Sponsor recognition placard for sponsor’s exhibit booth
• Branded ice cream cart
• Company branded napkins
• Company branded ice cream cups OR company branded stickers on packaged ice cream bars
• Option for sponsor to provided branded giveaways at sponsor’s expense
• Directional signage to ice cream areas featuring sponsor logo
• Push notification at the start of each break with a mention of the sponsor
• 1 Expo Hall Only Registration

Session Room Signs

1 Available, $7,500

Each session room sign with the day’s agenda for that room will feature the sponsor’s company logo at the top. This is a great way to get your brand in front of attendees at all times while also keeping them informed of the day’s schedule.

• Session room signs for concurrent I&E sessions will include the sponsor logo on the upper right hand corner
• Company logo included on Sponsor Thank You banner, located in high traffic area onsite
• Sponsor recognition placard for sponsor’s exhibit booth

Aisle Signs on Expo Floor

1 Available, $10,000

Aisle signs are strategically placed above exhibit hall aisles, making them easy to see from a distance. Attendees rely on these signs to find their way around the expo hall.

• Sponsor logo will be featured prominently with the aisle sign locators in the expo hall
• Company logo included on Sponsor Thank You banner, located in high traffic area onsite
• Recognition as a sponsor in general session walk-in slides
• Mention of sponsor in marketing materials, when possible
• Sponsor recognition placard for sponsor’s exhibit booth

Charging Lounge Area—NEW!

1 Available, $15,000

Put your brand where attendees naturally gather by sponsoring the Charging Lounge, a popular destination for recharging devices and connecting with fellow fleet professionals.

• Branded high boys with sponsor logo x2
• Signage thanking the sponsor in the lounge area
• Company name/logo listed on I&E website and mobile app
• Company logo included on Sponsor Thank You banner, located in high traffic area onsite
• Recognition as a sponsor in general session walk-in slides
• Mention of sponsor in marketing materials, when possible
• Sponsor recognition placard for sponsor’s exhibit booth
• Conference tote bag insert (1), provided by sponsor
• Option to use the video projectors on both walls for an additional $5,000 add-on. Sole use of projectors with branding, videos, etc.
• 1 All Access Registration

Pocket Guide & Exhibit Hall Wayfinder Maps—ENHANCED!

1 Available, $9,000

Keep your brand in attendees’ hands by sponsoring the Pocket Guide and Exhibit Hall Wayfinder Maps, an essential resource used throughout the conference to navigate sessions, exhibitors, and event activities.

• Sponsor the Pocket Guide AND 4 Exhibit Hall Wayfinding Maps
• Sponsor ad placement on full back cover of pocket guide and smaller size inside location
• Sponsor logo on the exhibit hall maps throughout the hall, maximum of 4 large maps
• Company name/logo listed on I&E website and mobile app
• Recognition as a sponsor in general session walk-in slides
• Mention of sponsor in marketing materials, when possible
• Sponsor recognition placard for sponsor’s exhibit booth
• Pre- Or Post-Show Attendee Mailing List
• 1 Expo Hall Only Registration

Headshot Lounge

1 Available, $12,500

Headshot Lounge sponsorship offers attendees complimentary, professional portraits—while giving your company premium visibility, nonstop foot traffic, and high-quality lead generation. This opportunity includes lounge space on the expo floor, a hanging sign, and a professional photographer/setup. The Sponsor may, working with show management, bring marketing signage and other items into the space. Position your brand as the one that makes every attendee look their best!

• Company name/logo on headshot studio signage including branded hanging sign above lounge area
• Company name/logo on I&E website, where headshot studio is listed
• Company name/logo/brief message included on photo download website/post-show distribution email
• Lead retrieval scanning units for collecting attendee contact data
• Exhibitor Directory/Floorplan Gold Upgrade
• Pre- or post-show e-blast (1)
• One (1) All-Access; Two (2) Expo Only

Wi-Fi—NEW!

1 Available, $15,000

Be the first company attendees see when they access the on-site Wi-Fi. Access areas will include all public event areas, concourses, and meeting rooms in the convention center.

• Company name/logo listed on I&E website and mobile app
• Company logo included on Sponsor “Thank You” banner, located in a high-traffic area on-site
• Recognition as a sponsor in the general session walk-in slides
• Mention of sponsor in marketing materials, when possible
• Sponsor recognition placard for the sponsor’s exhibit booth
• One (1) All-Access

Axe Throwing—NEW!

1 Available, $17,500

Elevate your brand presence at NAFA 2027 I&E with an unforgettable axe-throwing experience right on the exhibit hall floor. This high-energy activation creates natural buzz on the show floor, draws eyes to your brand, and provides memorable photo moments that extend your brand reach on social media.

• Open on Tuesday & Wednesday during exhibit hall hours
• Two (2) professional-grade mobile axe-throwing lanes with two (two) targets each
  • 80+ throughput per hour
• Custom-branded signage opportunities at each axe-throwing unit
  • Target wall
  • Interior & exterior walls
• Certified staff will be on-site to provide instruction and supervision at all times.
• Company name/logo listed on I&E website and mobile app
• Company logo included on Sponsor “Thank You” banner, located in a high-traffic area on-site
• Recognition as a sponsor in the general session walk-in slides
• Mention of sponsor in marketing materials, when possible
• Sponsor recognition placard for the sponsor’s exhibit booth
• One (1) conference tote bag insert, provided by sponsor
• One (1) All-Access; Two (2) Expo Only
• Available Premium Enhancement:
  • Slo-mo branded video to be provided by sponsor to attendees – additional $3,000