Become a Sponsor

Sponsorship Opportunties


Don’t miss this great opportunity to build your company’s brand recognition and attract new fleet customers. For more information, contact Scott Groves at 770-576-4971 or nafa@naylor.com.


 

Experience Sponsorships

Coffee Lounge and Breaks - $40,000

Details

Sponsor a caffeine boost for the attendees. Located near the educational sessions, this custom-branded coffee lounge includes charging stations, lounge furniture, and barista coffee bar. During scheduled session breaks, additional beverages and snacks are added. Full lounge schedule created in conjunction with sponsor. Sponsor may add branded cups, coffee sleeves, or other giveaways at their own cost. Sponsor may bring marketing signage and other items into the space upon approval from show management. All cleaning protocols will be observed and additional staffing for clean catering protocols provided by convention center catering.
(Sponsorship pending.)

Benefits

  • Company name/logo listed on I&E website, mobile app, and sponsors banner
  • Recognition from podium and inclusion in general session walk-in slides
  • Mention of sponsors in marketing materials (when possible)
  • Exposure in preliminary program (when possible)
  • Pre- and post-show attendee list (name, title, company only)
  • Conference tote bag insert (1)
  • Discount registration package
  • Company name/logo listed on I&E website, mobile app, and onsite signage for all lounge/break listings
  • Lead retrieval scanning unit(s) for collecting attendee contact data
  • Exhibitor Directory/Floorplan Gold Upgrade
  • Pre- or post-show attendee mailing list
  • Pre- or post-show eblast (1)

Headshot Lounge - $30,000

Details

The Headshot lounge is an executive photo portrait-taking experience where conference attendees can sit for a professional makeup session and then get professionally photographed. Take advantage of the 10 minutes attendees are in the lounge to educate them on your product and build relationships with new prospects. Program includes lounge space on expo floor, hanging sign, booth hostess and professional photographer/set up. All cleaning protocols will be observed and managed by lounge staff. Sponsor may, working with show management, bring marketing signage and other items into the space. 
(Sponsorship pending.)

Benefits

  • Company name/logo listed on I&E website, mobile app, and sponsors banner
  • Recognition from podium and inclusion in general session walk-in slides
  • Mention of sponsors in marketing materials (when possible)
  • Exposure in preliminary program (when possible)
  • Pre- and post-show attendee list (name, title, company only)
  • Conference tote bag insert (1)
  • Discount registration package
  • Company name/logo listed on I&E website, mobile app, and onsite signage
  • Company name/logo/brief message included on photo download website/post-show distribution email.
  • Lead retrieval scanning units for collecting attendee contact data
  • Exhibitor Directory/Floorplan Gold Upgrade
  • Pre or Post show eblast (1)

Leadership Development Program - $25,000

Details

NAFA’s Leadership Development Institute’s inaugural Certificate Program is the perfect way to show the attendees your commitment to fleet leadership training. This custom-created course from the experts at Productive Leaders includes Tuesday’s Keynote address and seven hours of educational programming on Tuesday and Wednesday afternoons. Each attendee who successfully completes the course will receive a Leadership Certificate worth $1500. View more about the Leadership Development Program

Benefits

  • Company name/logo listed on I&E website, mobile app, and sponsors banner
  • Recognition from podium and inclusion in general session walk-in slides
  • Mention of sponsors in marketing materials (when possible)
  • Exposure in preliminary program (when possible)
  • Pre- and post-show attendee list (name, title, company only)
  • Conference tote bag insert (1)
  • Discount registration package
  • Exhibitor Directory/Floorplan Silver Upgrade
  • Company name/logo on signage outside breakout room (Tuesday/Wednesday)
  • Ability for company to introduce speaker at Keynote and session breakout
  • Ability for company to include seat drop at Keynote and breakouts
  • Ability for company to include video during Keynote introduction
  • Full-page back cover ad in printed workbook
  • Logo included on front cover of printed workbook

Clean + Safe Meeting Partner - $20,000

Details

A Clean + Safe meeting plan is a must these days. Becoming NAFA’s partner in providing enhanced cleaning and safety protocols for the event lets the attendees know that their safety is your priority. The show plan includes hand sanitizer stations, sanitizer wipes placed in reg bags, extra cleaning all meeting rooms and expo space, a text-based health screening app and mandatory checkpoints for admission to the building. 

Benefits

  • Company name/logo listed on I&E website, mobile app, and sponsors banner
  • Recognition from podium and inclusion in general session walk-in slides
  • Mention of sponsors in marketing materials (when possible)
  • Exposure in preliminary program (when possible)
  • Pre- and post-show attendee list (name, title, company only)
  • Exhibitor Directory/Floorplan Silver Upgrade
  • Conference tote bag insert (1)
  • Discount registration package
  • Company name/logo listed on I&E website and mobile app
  • Company name/logo on Clean + Safe Plan/Checkpoint signage
  • Branding on Hand Sanitizer Station
  • Branding on Healthshield (COVID screening)

Relaxation Station - $30,000

Details

Engage and interact with attendees while they take a break from the Expo action to relax, recharge, and network. Program includes lounge space on expo floor, hanging sign, lounge furniture, charging units, and massage stations/staff. Sponsor may place marketing signage and giveaways in the lounge and may staff the area. All cleaning protocols will be observed and managed by lounge staff.

Benefits

  • Company name/logo listed on I&E website, mobile app, and sponsors banner
  • Recognition from podium and inclusion in general session walk-in slides
  • Mention of sponsors in marketing materials (when possible)
  • Exposure in preliminary program (when possible)
  • Pre- and post-show attendee list (name, title, company only)
  • Conference tote bag insert (1)
  • Discount registration package
  • Company name/logo listed on I&E website, mobile app, and onsite signage for all lounge/break listings
  • Lead retrieval scanning unit(s) for collecting attendee contact data
  • Exhibitor Directory/Floorplan Gold Upgrade
  • Pre- or post-show eblast (1)

NASCAR Racing Experience - $10,000, $5,000 & 2,500 options

Details

Take center stage in the Expo when attendees line up to participate in the NASCAR Racing Experience (NRE) allowing you to stand out, build brand awareness, and participate in the ultimate booth traffic driver!

Your company will appear like they sponsored a real NASCAR team complete with a custom branded race car, branded experience tickets, and branded pit crew uniform.

Learn More

Benefits

  • All Sponsors Receive:
  • Logo included on I&E NASCAR Racing Experience webpage
  • Logo and booth number included in NRE page in Show Guide
  • Logo included on NRE booth signage
  • Logo included on Mobile App
  • Logo include on pre-show email about NRE
  • Logo included on Pit Pass ticket
  • Logo placed on Pit Crew Race Shirts

Events Sponsorships

Welcome Reception - $40,000

Details

Make a name for your company during the premier networking event of the conference. During the only full evening event of the conference, create a link between your brand and fleet industry professionals as everyone comes together to network. Exclusive sponsor can showcase their company with a wide variety of food, games, and beverage stations. 

Benefits

  • Company name/logo listed on I&E website, mobile app, and sponsors banner
  • Mention of sponsors in marketing materials (when possible)
  • Exposure in preliminary program (when possible)
  • Event signage branded with sponsor logo
  • Conference tote bag insert (1)
  • Recognition from podium and inclusion in general session walk-in slides
  • Exhibitor Directory/Floorplan Gold Upgrade
  • Pre- and post-show attendee list (name, title, company only)
  • Pre- and post-show attendee mailing list
  • Pre- and post-show eblast (1)
  • Discount registration package

Opening Keynote: Will Bowen - $20,000

Details

Help attendees embrace a ‘Complaint Free World’ and the 90-day challenge that is included with this amazing program. As featured on Oprah, Will Bowen will challenge attendees to embrace the difference between a complain and an observation, and he will show them with humor how changing this one habit can improve their personal and professional lives. View more information on Will Bowen's program.

Benefits

  • Company name/logo listed on I&E website, mobile app, and sponsors banner
  • Mention of sponsors in marketing materials (when possible)
  • Exposure in preliminary program (when possible)
  • Event signage branded with sponsor logo
  • Conference tote bag insert (1)
  • Ability to include a seat drop
  • Company representative can give remarks/welcome/introduce speaker
  • Company may include a short video during welcome remarks
  • Company name/logo included in all 90-day challenge follow up messaging
  • Exhibitor Directory/Floorplan Silver Upgrade

Closing Keynote: Paul J. Long - $20,000

Details

What’s Good?! Sponsor this keynote and help attendees learn the principles of F.U.N. Back by popular demand, Paul Long, NAFA’s 2020 Virtual event MC, will help attendees to explore their foundation and understanding of others to help identify next steps in maximizing their overall effectiveness at work and in life. This session takes place on our Expo Hall Main Stage.

Benefits

  • Company name/logo listed on I&E website, mobile app, and sponsors banner
  • Mention of sponsors in marketing materials (when possible)
  • Exposure in preliminary program (when possible)
  • Event signage branded with sponsor logo
  • Conference tote bag insert (1)
  • Ability to include a seat drop
  • Company representative can give remarks/welcome/introduce speaker
  • Company may include a short video during welcome remarks
  • Exhibitor Directory/Floorplan Silver Upgrade

Closing Event - $25,000

Details

Close out I&E 2021 with the final event of the program. Help build a relaxing evening for attendees to get together and share what they have seen, learned and plan to implement back home. Sponsor will work with NAFA staff to craft a custom event including custom branding and marketing opportunities.

Benefits

  • Company name/logo listed on I&E website, mobile app, and sponsors banner
  • Mention of sponsors in marketing materials (when possible)
  • Exposure in preliminary program (when possible)
  • Event signage branded with sponsor logo
  • Conference tote bag insert (1)
  • Recognition from podium and inclusion in general session walk-in slides
  • Exhibitor Directory/Floorplan Silver Upgrade
  • Pre- and post-show attendee mailing list
  • Pre- and post-show eblast (1)

Welcome to Pittsburgh Happy Hour (Sunday) - $15,000

Details

Kick off the show’s festivities and help set the tone for the conference. As the first event of the show, this happy hour is a great place for attendees to begin their networking while having a little Pittsburgh inspired fun. Hosted bar and hors d'oeuvre provided. 
(Sponsorship pending.)

Benefits

  • Company name/logo listed on I&E website, mobile app, and sponsors banner
  • Mention of sponsors in marketing materials (when possible)
  • Exposure in preliminary program (when possible)
  • Event signage branded with sponsor logo
  • Conference tote bag insert (1)
  • Sponsor can create information table and/or include marketing signage.

Tuesday Happy Hour - $15,000

Details

Kick off Tuesday night’s festivities with an hour of food, friends and festivities. Sponsor this middle-of-the-show event and the attendees will thank you. A great break after a full day of learning and exploring the expo, this event is a must for all attendees before heading out to explore Pittsburgh or grab dinner with friends. 

Benefits

  • Company name/logo listed on I&E website, mobile app, and sponsors banner
  • Mention of sponsors in marketing materials (when possible)
  • Exposure in preliminary program (when possible)
  • Event signage branded with sponsor logo
  • Conference tote bag insert (1)
  • Sponsor can create information table and/or include marketing signage.

NAFA Café - $20,000

Details

The NAFA Café is the one place in the Convention Center where attendees will find breakfast and lunch options during the conference. Each qualified attendee will receive $100 NAFA Bucks to spend in the Café for breakfast and lunch, Monday – Wednesday. 

Benefits

  • Company name/logo listed on I&E website, mobile app, and sponsors banner
  • Mention of sponsors in marketing materials (when possible)
  • Exposure in preliminary program (when possible)
  • Event signage branded with sponsor logo
  • Conference tote bag insert (1)
  • Company name/logo on Café signage
  • Company can provide ad content for concession table signs
  • Company name/logo on meal vouchers
  • Exhibitor Directory/Floorplan Silver Upgrade

Handouts Sponsorships

Conference Bag - $20,000

Details

Have your logo walk around the convention center, hotels, and even the airport! Branded with your company or product logo, every attendee gets one of these bags at registration.
 

Benefits

  • Company name/logo listed on I&E website and mobile app
  • Conference tote bag insert (1)
  • Pre- and post-show attendee mailing list
  • Exhibitor Directory/Floorplan Silver Upgrade

Registration Badges - $8,000

Details

Hang your message right around the attendee’s neck! This sponsorship allows you to print your company’s message on the back of the 3” x 6” badge or include a booth driver insert right in the badge! Specific ads can be printed on different badge categories allowing you the freedom to target your messages.

Benefits

  • Company name/logo listed on I&E website and mobile app

Water Bottles/Stations - $20,000

Details

Conventions are thirsty work! The official water bottle will be branded with your logo and given to each attendee in their conference tote bag. All water stations, located in expo hall, session rooms, and convention center lobby will also be branded with your logo/graphics. If sponsor provides bottles, pricing can be reduced by 25%.

Benefits

  • Company name/logo listed on I&E website and mobile app
  • Conference tote bag insert (1)
  • Pre- and post-show attendee mailing list
  • Exhibitor Directory/Floorplan Silver Upgrade

Personalized Notebook - $25,000

Details

Provide your customers, and potential customers with a useful item for taking notes in educational sessions. The notebook with be branded with sponsor’s logo and placed in every conference tote bag. An engraving station will be set up in sponsor’s booth where attendees can have their names added to their notebook. Attendee contact list provided for all attendees who personalize their books.

Benefits

  • Company name/logo listed on I&E website and mobile app
  • Conference tote bag insert (1)
  • Pre- and post-show attendee mailing list
  • Exhibitor Directory/Floorplan Silver Upgrade

Lanyards - $8,000

Details

Your brand will be top of mind when everyone had the official I&E lanyard exclusively with your logo and the NAFA logo. The show lanyards are distributed at all registration/badge pickup locations with all logistics handled by show management.

Benefits

  • Company name/logo listed on I&E website and mobile app

Hotel Key Cards - $10,000

Details

Welcome I&E attendees with the first message fleet managers see at hotel check in. Put your company’s logo or custom message on a branded full-color hotel room key. The package includes key cards for both the Westin and Omni (headquarter hotels), all artwork, set up and printing. Other hotels are available at an additional cost.

Benefits

  • Company name/logo listed on I&E website and mobile app

Pocket Guide - $7,000

Details

Get exclusive advertising on the most demanded piece of collateral produced. This pocket-size booklet lists times and rooms for all sessions and networking events in one handy, easy-to-carry piece. Placed into every conference bag and left on the registration counters for easy pick up, the pocket guide is the essential conference quick reference information source. Sponsor’s ad placement is full back cover and similar size inside location.

Benefits

  • Company name/logo listed on I&E website and mobile app

Mobile App - $7,500

Details

What better way to reach fleet professionals throughout the conference than when they access the I&E app. This digital show guide is the attendees’ best friend as it includes all session, expo, and networking details. Your exclusive branding includes a splash page that comes up each time the app is opened and will be displayed on the bottom of each page.

Benefits

  • Company name/logo listed on I&E website and mobile app

Promotion Opportunities

The below are NOT sponsorships and don’t include sponsor listings/added benefits.

Expo Floor Decals - $2,500 each

Details

Direct attendees to your booth with custom printed floor stickers! Decals will be 4’ x 4’ and will be placed in main cross aisle areas of the Expo. Sponsor selects location in conjunction with NAFA staff. See available locations
(25% discount for 4 more more)

Aisle Signs on Expo Floor - $1,000 each/10,000 exclusive

Details

The ultimate booth traffic driver! Attendees rely on aisle signs to navigate the Expo Hall and you can have your company logo and/or booth number hanging above all aisles of the Expo Hall. You have the exclusive rights to have your art displayed on both sides of this highly visible sign. (All production and rigging costs are included in this sponsorship.)

Directional Signs - $6,000

Details

Help attendees stay focused on you! Your company’s ad will be featured in high-traffic locations while printed at top (2’h x 3’w- double sided) of all directional around the center. Your company ad will be printed on six directional signs.

Hotel Room Drop - $7,500

Details

Put your sales material or publication directly inside the hotel room door of NAFA I&E attendees! Available for distribution on either Monday or Tuesday night, this sponsorship includes delivery to all attendees staying at the Marriott and Omni (headquarter hotels). Material must be flat to fit under the hotel room’s doors.
Other hotels available at additional cost. Price is per item, per night.

Conference Bag Stuffers - $1,500

Details

Get your message in front of the attendees as they arrive at the Show. A bag stuffer puts your sales material, promotional item, business card, attendee gift, special offer, or invitation in the hands of every attendee upon registration check-in. (Sales material must arrive by August 20, 2021.)